Our Purpose
Providing people with access to affordable quality eyewear with same-day speed has been our goal since Eyemart Express was founded in 1990. From one store in Appleton, WI, to over 200 locations nationwide – this has always been our focus and will continue to be as we look towards the future. Getting to see clearly is often life-changing, and we're dedicated to helping you see some of life's greatest moments. To commemorate our 30th anniversary, we can assure you that at Eyemart Express,
We Improve Lives by Helping People See Better!
It all started with a vision…
In order to continue on the path of success, it’s essential we recognize the important moments that make up our past. Take a trip down memory lane with us and see the events that helped to shape the Eyemart Express that serves you today.
We’ve created two new exclusive eyewear lines in celebration of our 30th anniversary.
30th Anniversary Frames
In honor of our 30th anniversary, we’ve taken your favorite designs from our exclusive in-house collections from Visual Eyes Eyewear and created two limited edition frames. As a symbol of unity, wisdom, and grace – we celebrate with this tribute to 30 years of dedication to your eyewear needs.
MCMXC Collection
The MCMXC collection, pronounced 1990, is an exciting throwback to the ‘90s. Created exclusively for us by our longtime partner, Zyloware, it features an array of innovative styles synonymous with the creativity of the ‘90s.
MCMXC: Eyewear without Boundaries.